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180 Medical Supports the Bryon Riesch Paralysis Foundation

180 Medical Supports the Bryon Riesch Paralysis Foundation

180 Medical was pleased to support a great run/walk/roll event earlier this month on October 6, 2013. Bryon’s Run to Cure Paralysis, an annual event resulting from the partnership between Carroll University and the Bryon Riesch Paralysis Foundation, raises money and awareness for those living with paralysis.

180 medical at bryon riesch paralysis foundation

Bryon Riesch Paralysis Foundation Events

We also recently supported BRPF’s recent “This Is How We Roll” Fashion Show Fundraiser on October 20, 2013. 180 Medical’s Urologic Territory Specialist, Heather, was in attendance as well. She got to meet many amazing ladies of all ages. Even the Lt. Governor of Wisconsin Rebecca Kleefisch and State Representative Joe Kleefisch were in attendance. This amazing event was organized and created by Jenny Addis, who was injured in a car accident in 1997 and has been a friend of the BRPF for some time. Each of the participating models in the fashion show was affected by paralysis.

180 medical at bryon riesch paralysis foundation

About BRPF

The Bryon Riesch Paralysis Foundation (BRPF) was founded to further medical research to find a cure for paralysis and also to assist those with spinal cord injuries and others struggling with Alzheimer’s, Parkinson’s, and other neurological disorders. After an accident in 1998, Bryon sustained a spinal cord injury. Now he was paralyzed from the chest down. Next, his loved ones put together a fundraiser to help him through the difficult transition. This fundraiser eventually became a full-fledged foundation in 2001 to help others like Bryon.

180 medical at bryon riesch paralysis foundation

The Connection to 180 Medical’s Story

This organization is close to 180 Medical’s heart. Our founder Todd Brown also lives with a spinal cord injury due to a motocross accident.

When Todd came home from the rehabilitation facility following his accident, he realized how difficult it was to adjust to his new life in a wheelchair – not to mention dealing with constant urinary tract infections on top of that! Later, some good friends introduced him to intermittent catheter products that can help reduce the risk of UTIs. Todd’s health did a 180! Next, he decided it was time to create a company with a mission to provide these high-quality products to people who need them.

Bryon’s Run to Cure Paralysis and the “This Is How We Roll” Fashion Show Fundraiser were both great successes, and we’re so glad to be a part of continuing support for those living with paralysis.

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About the Author
Jessica is the Sr. Marketing Specialist at 180 Medical, where she's worked for 13 years. Her favorite part of her job is getting to be creative and seeing the positive impact we can make on our customers' lives.

Outside of work, you can find her hanging out at home with her husband and their dogs or browsing garden centers where she will almost certainly buy another houseplant she doesn't really need.